Inspiring the next generation one page at a time.
We unite behind a shared ambition, to inspire the next generation to follow their dreams and realise their potential. We do this by crafting personalised books that make children the heroes of their own stories.
Become the hero for Team GB
On your marks-get set-go!
At YATS 
we believe every child deserves to be the hero of their own story
Our official collaborations with the world’s biggest brands – from sports to space, entertainment to education – underpin a shared ambition, inspiring the next generation by harnessing the aspiration in every young reader.
Through the magic of storytelling, we aim to spark joy, cultivate curiosity, and nurture the realisation of their dreams, one personalized page at a time.
Could you be the next Badminton hero?
Inspiring the next generation
OFFICIAL COLLABORATIONS
Discover all of the different sports, teams, clubs and more around the world that we have unlocked for your play, inspiration and fun.
Meet 
Team GB
Coming Soon
“the only question is, which sport will you choose?”
CLUB
TEAM GB
MEMBER SINCE
2024
SPORTS
MULTIPLE
CALLING WEST HAM FANS
Become the ultimate West Ham fan with your very own unique personalised book.
Official West Ham United Product
PERSONALISED BOOKS
Coming Soon
LORDS CRICKET
Your child is inspired to take up cricket before they get the unexpected call-up to represent their country at Lord’s in the all-important Ashes test.
CHELSEA FC
Can your child really defy the odds to come on and score the winning goal in the final minutes? Of course they can! That’s why we love football!
GET THE LATEST
ON ALL THINGS 
YATS
