Personalised books for the worlds they love.
We make personalised children's books for the biggest sports organisations on earth, turning the teams kids worship into stories where they're the star.
We turn the players, quotes and moments kids idolise into stories where they're the star.
Because they're in the story, they're inclined to read it again and again and again.
That creates a unique bond with the book that children don't have with other books.
It's an amazing commercial opportunity that will also inspire children into sport across the world.
They can hold that inspiration in their hands and see it with their own eyes.
I may not be able to read the words, but I knew the story, because the story was in my own head.
Kicking the football around my own garden and dreaming of scoring my winning goal at Wembley.
We invite you to join us in creating a legacy for millions of children around the world.
From one pitch to every arena.
England Rugby
Where it started, our first official world.
Badminton
Beyond the pitch: racket sports join the line-up.
Lord's
Cricket's home ground, made personal.
The Open
Golf's oldest major becomes a children's story.
Chelsea
Into elite club football and the Premier League.
NFL
Crossing the Atlantic. American football lands.
Open. Watch. Read. Inspire.
Every child should see themselves on the page.
Less scroll. More soul.
We encourage children to play, participate in sport and inspire them to lead a fulfilling and active childhood.
A billion words, read by a million children.
Our mission: get a generation reading again, by making them the hero of the story. With our partners, we're counting every word towards a billion.
About the ChallengeReading less early hits literacy, confidence and future job prospects hardest. The Challenge is our answer: turn the teams kids love into a reason to read every day.
With our sponsors, we pledge
Official sources only
Bookmarks are earned in person, from real events, phygital, never faked.
Make the child the star
The best way to engage a young reader is to put them in the story.
More reading, more sport
Driving participation and reading time, together, in one habit.
Movers & shakers
Full leaderboardA circle, not a transaction.
We're raising to take this global.
Join the round powering personalised reading across every sport on earth, and the circular giving model behind it.
Be part of what's next.
We're scaling personalised storytelling to every sport on earth. Come build it with us.