Home/Licensing
For rightsholders & brands

Turn your badge into a child's first great story.

YATS partners with clubs, governing bodies and tournaments to create officially licensed, personalised storybooks, building literacy, deepening fandom and funding your foundation, all from one beautiful product.

1B Words pledged to be read by a million children
12% Of every sale returned to club foundations
Giving Books placed into communities with every world
Loved By families across the UK
Why partner with YATS

One product. A whole lot of good.

Everything a modern rightsholder wants, community impact, fan engagement and a new revenue line, without lifting a finger on production.

Real social impact

Put official storybooks into the hands of young fans and drive measurable literacy outcomes in your community.

A new royalty stream

Earn a competitive royalty on every personalised book and Chapter sold in your world, at zero cost to you.

Brand-safe by design

Every page is reviewed and signed off with your team. Your crest, kit and tone, protected end to end.

Always-on activation

A living product that re-engages fans season after season, matchdays, birthdays, anniversaries and beyond.

Phygital reach

Physical keepsakes plus the free YATS Library extend your brand into homes, schools and screens.

Foundation contributions

A guaranteed share of revenue flows directly to your charity or foundation, tracked transparently.

The model

Every book gives back, four ways.

A transparent royalty and foundation model. You see exactly what each sale earns and where every contribution goes.

1

A fan buys a book

In your world, fully licensed and personalised.

2

You earn a royalty

A competitive share on every sale, reported monthly.

3

Your foundation gains

A ring-fenced contribution to your charity partner.

4

A child reads more

Driving literacy and participation in your community.

Royalty system

A competitive percentage on every personalised book, Chapter and subscription sold in your world, reported in a clear monthly statement with full sales visibility.

  • No setup or production cost to you
  • Monthly reporting & payouts
  • Volume incentives as your world grows

Foundation contribution

A ring-fenced share of revenue goes straight to your nominated charity or foundation, funding reading programmes, equipment and access for the children who need it most.

  • Guaranteed donation per sale
  • Directed to your chosen cause
  • Transparent impact tracking
In good company

Brands already in the YATS universe.

Clubs, national teams and tournaments trust us with their badge. Yours could be next.

Featured case study Scotland FA, reading turned into a national team moment Library, school Bookmarks, matchday pop-ups & the Golden Ticket mascot.
Read case study
football
Chelsea Football Manchester City Football
Tottenham Hotspur Football
Benfica Football
Cambridge United Football
France Football Football Fulham Football
Lincoln City Football
England Lionesses Football
Newcastle United Football
Nottingham Forest Football
FC Porto Football
Rangers Football Scotland Football
West Ham United Football
Wrexham AFC Football
mls
Atlanta United FC MLS
Austin FC MLS
CF Montreal MLS
Charlotte FC MLS
Chicago Fire FC MLS
Colorado Rapids MLS
Columbus Crew MLS
D.C. United MLS
Showing 24 of 107 brands
The moment

What your world looks like at home.

The moment a child finds their own name inside your world, that is the engagement your badge creates.

Their name in the squad from page one. Scotland Football world
A licensed hardback made for one child. England Rugby world
An official cover with their face on it. Manchester City world
Personalised from the first whistle. Chelsea world
Every chapter stars your child. New York Jets world
A keepsake straight from centre court. Australian Open world
Every book made to be shared · #MyYATSStar
Let's talk

Bring your badge into the story.

Tell us about your brand and your foundation. We'll share the model. The numbers and example worlds, and how fast we can launch.

  • No production or upfront cost
  • Full brand sign-off on every page
  • Launch a world in as little as 8 weeks

Start the conversation

Confidential. We'll only use your details to follow up.